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Post by account_disabled on Mar 7, 2024 12:10:26 GMT 8
1. eBooks, reports, guides and whitepapers Ebooks, reports, whitepapers and guides are one of the most common types of lead magnets. They are an opportunity for you to repurpose existing content, share your hard-earned insights over the years and simultaneously draw in new leads to grow your business. Take an in-depth look at a topic you have already covered on your blog, share results from a study, or create a workbook with checklists an India Car Owner Phone Number List d step-by-step instructions a reader could do on their own.content is the easiest way to create this stuff. The process takes compiling, editing, and designing, but the end result is evergreen, and it’ll Phone Number List draw leads and clicks over time. Our ‘Guide to email deliverability’ is an example of a guide that takes some existing blog content, along with additional information from our Head of Email Deliverability to create a robust guide for any company that wants to ensure their emails are actually landing in the inbox. We use pop-ups across our email marketing content to drive downloads of the guide to ensure we reach the most relevant visitors. Setting these capture widgets up in Ortto takes a few minutes and with all your data in one place, you’ll be able to track performance over time. Trends or benchmark reports are another great lead magnet that can be added to your content calendar with a quarterly, half-yearly or annual cadence. Take a look at the example below from social media scheduling tool Hootsuite and social media agency We Are Social. It’s a 300-page guide to the digital trends for 2022, including statistics, insights from industry leaders, and more.
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