Post by account_disabled on Dec 2, 2023 12:04:05 GMT 8
In my opinion, the most talented digital marketers I’ve ever worked with have a deep understanding of some key channels and mediums, but fully understand how to leverage others they may not have expertise in. Personally, I believe my expertise in branding, content, search, and social marketing have made me a successful digital marketer over the years.
One area that I don’t pretend to have expertise in is advertising and advertising technology. I understand the complexities but recognize that the learning curve to build my expertise is just too difficult at this stage Buy Bulk SMS Service in my career. So, when I need advertising resources, I connect with partners that are working day in and day out in these strategies every day.
That said… I still need to understand how and when to utilize advertising as part of an overall digital marketing strategy. And that does require digital marketing training. It may be surprising to many of you, but I am constantly taking courses, attending webinars, and consuming content to try to stay ahead. This industry moves fast and you’ve got to dedicate time to stay on top.